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Research methods and techniques in public relations and advertising
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The authors in this volume present a new point of view related to research methods and techniques in public relations and advertising. The book seeks to provide a research guide that covers topics including selecting and writing a research subject, data collection, and analysis selection for beginner researchers. The articles focus on various methods such as netnographical analysis, experimental study, case analysis, discourse analysis, Delphi method, survey, etc.
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Research methods and techniques in public relations and advertising, Bayram Og uz Aydın
- Language
- Released
- 2017
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- Title
- Research methods and techniques in public relations and advertising
- Language
- English
- Authors
- Bayram Og uz Aydın
- Publisher
- PL Academic Research
- Released
- 2017
- ISBN10
- 3631718764
- ISBN13
- 9783631718766
- Category
- Other textbooks
- Description
- The authors in this volume present a new point of view related to research methods and techniques in public relations and advertising. The book seeks to provide a research guide that covers topics including selecting and writing a research subject, data collection, and analysis selection for beginner researchers. The articles focus on various methods such as netnographical analysis, experimental study, case analysis, discourse analysis, Delphi method, survey, etc.