The Bauhaus and public relations

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This innovative study examines the Bauhaus, a pivotal 20th-century art and design movement, alongside contemporary research in public relations and organizational communication. It explores how the Bauhaus utilized internal and external communication strategies to engage stakeholders across politics, society, industry, and the art world. With a significant portion of its productivity aimed at showcasing public value, the Bauhaus developed comprehensive communication strategies targeting politicians, economic leaders, intellectuals, artists, students, and the general public. The movement anticipated modern public relations tools, including press releases, event staging, media publications, community building, lobbying, and establishing a national presence. Rössler posits that the Bauhaus embodied corporate behavior and design, wielding revolutionary influence. Its contributions to new typography continue to shape visual communication today, as the Bauhaus evolved from an institution into a community. The study begins with an overview of the Bauhaus' corporate identity and examines the roles of its directors in communication efforts. It also highlights exhibitions, events, and their media coverage in newspapers and periodicals, alongside media products created at the Bauhaus, such as magazines, books, and bank notes.