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Efficient Consumer Response (ECR) is currently the largest collaborative movement in the world. The author empirically demonstrates that the extent to which suppliers of a major retailer adopt ECR has a beneficial impact on their outcomes but that it also generates greater perceptions of negative inequity on the part of the supplier. This book is a must-read for academics and students who want to understand the nature of collaborative ECR relationships. It is very useful for practitioners who are interested in a scientific analysis of the benefits of ECR adoption.
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Efficient consumer response adoption, Daniel Corsten
- Language
- Released
- 2004
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- Title
- Efficient consumer response adoption
- Language
- English
- Authors
- Daniel Corsten
- Publisher
- Haupt
- Publisher
- 2004
- Format
- Paperback
- ISBN10
- 3258067546
- ISBN13
- 9783258067544
- Category
- University and college textbooks
- Description
- Efficient Consumer Response (ECR) is currently the largest collaborative movement in the world. The author empirically demonstrates that the extent to which suppliers of a major retailer adopt ECR has a beneficial impact on their outcomes but that it also generates greater perceptions of negative inequity on the part of the supplier. This book is a must-read for academics and students who want to understand the nature of collaborative ECR relationships. It is very useful for practitioners who are interested in a scientific analysis of the benefits of ECR adoption.