Efficient consumer response adoption

More about the book

Efficient Consumer Response (ECR) is currently the largest collaborative movement in the world. The author empirically demonstrates that the extent to which suppliers of a major retailer adopt ECR has a beneficial impact on their outcomes but that it also generates greater perceptions of negative inequity on the part of the supplier. This book is a must-read for academics and students who want to understand the nature of collaborative ECR relationships. It is very useful for practitioners who are interested in a scientific analysis of the benefits of ECR adoption.