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Focusing on a range of advertising formats, this book provides international state-of-the-art research inter alia on the fast evolving and increasingly complex advertising landscape that raises a number of challenges for advertisers. Advances in Advertising Research are published by the European Advertising Academy (EAA).
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Bridging the gap between advertising academia and practice, George Christodoulides
- Language
- Released
- 2017
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- (Hardcover)
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