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Here is his own story, in his own words, of how he did it - how he learned to make advertising pay.
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Being Direct, Lester Wunderman
- Language
- Released
- 1996
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- Title
- Being Direct
- Language
- English
- Authors
- Lester Wunderman
- Publisher
- Random House
- Publisher
- 1996
- Format
- Hardcover with dust jacket
- ISBN10
- 0394540638
- ISBN13
- 9780394540634
- Category
- Biographies and Thoughts, Biographies
- Description
- Here is his own story, in his own words, of how he did it - how he learned to make advertising pay.