Parameters
Categories
More about the book
For Introductory courses in Advertising, offered in Marketing, Journalism and Communication departments, this advertising textbook emphasizes on measuring advertising effectiveness.
Book purchase
Advertising : Principles & Practice, Sandra Moriarty William Wells John Burnett
- Inscriptions / underlining
- Withdrawn from library
- Language
- Released
- 2006
- product-detail.submit-box.info.binding
- (Paperback)
We’ll notify you via email once we track it down.
Payment methods
- Title
- Advertising : Principles & Practice
- Language
- English
- Publisher
- Prentice Hall
- Released
- 2006
- Format
- Paperback
- ISBN10
- 0131968815
- ISBN13
- 9780131968813
- Category
- Motivation and Self-help
- Description
- For Introductory courses in Advertising, offered in Marketing, Journalism and Communication departments, this advertising textbook emphasizes on measuring advertising effectiveness.