This is the one you add to your cart
Parameters
Categories
More about the book
For undergraduate Advertising courses. An all-inclusive introduction to the exciting and dynamic world of advertising. Kleppner's Advertising Procedure introduces students to advertising by providing insight from professionals and recent examples that highlight the best advertisements and promotional techniques. This text also provides students with a clear, comprehensive look at the roles practitioners play from three key perspectives: a firm's marketing/advertising department, an ad agency professional, and media executives. The eighteenth edition reflects how new media has changed advertising.
Book purchase
Kleppner's Advertising Procedure, Karen Whitehill King, Tom Reichert, W. Ronald Lane
- Language
- Released
- 2010
- product-detail.submit-box.info.binding
- (Paperback),
- Book condition
- Good
- Price
- €4.97
Payment methods
- Title
- Kleppner's Advertising Procedure
- Language
- English
- Released
- 2010
- Format
- Paperback
- ISBN10
- 0132465515
- ISBN13
- 9780132465519
- Category
- Business and Economics, Marketing and PR
- Description
- For undergraduate Advertising courses. An all-inclusive introduction to the exciting and dynamic world of advertising. Kleppner's Advertising Procedure introduces students to advertising by providing insight from professionals and recent examples that highlight the best advertisements and promotional techniques. This text also provides students with a clear, comprehensive look at the roles practitioners play from three key perspectives: a firm's marketing/advertising department, an ad agency professional, and media executives. The eighteenth edition reflects how new media has changed advertising.