The book is currently out of stock
More about the book
Focusing on the techniques and practical tasks essential for conducting marketing and social research, this book provides a clear and thorough guide for setting up and managing research projects. It emphasizes the importance of understanding the methodologies involved, making it accessible for both novices and experienced practitioners in the field.
Book purchase
The Practice of Market Research, Yvonne McGivern
- Language
- Released
- 2013
- product-detail.submit-box.info.binding
- (Paperback)
We’ll notify you via email once we track it down.
Payment methods
- Title
- The Practice of Market Research
- Language
- English
- Authors
- Yvonne McGivern
- Publisher
- Pearson Education Limited
- Released
- 2013
- Format
- Paperback
- Pages
- 608
- ISBN13
- 9780273773115
- Category
- Business and Economics
- Description
- Focusing on the techniques and practical tasks essential for conducting marketing and social research, this book provides a clear and thorough guide for setting up and managing research projects. It emphasizes the importance of understanding the methodologies involved, making it accessible for both novices and experienced practitioners in the field.