Basic Marketing Research
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Why is BASIC MARKETING RESEARCH the best-selling marketing textbook? Because it's written to your perspective as a student. Authors Churchill and Brown know that for a marketing textbook to be effective, students have to be able to understand it. And they've achieved that time and again. This edition is packed with the features that made it a best-seller in the first place, from study tools to updated content to an easy-to-read writing style. Plus, in this volume you'll learn more about how experts gather data and how to use it yourself to turn greater profits.
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Basic Marketing Research, Gilbert A. Churchill
- Language
- Released
- 1996
- Book condition
- Good
- Price
- €0.48
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- Title
- Basic Marketing Research
- Language
- English
- Authors
- Gilbert A. Churchill
- Publisher
- Dryden Press
- Released
- 1996
- Format
- Hardcover
- ISBN10
- 0030983673
- ISBN13
- 9780030983672
- Category
- Marketing and PR
- Description
- Why is BASIC MARKETING RESEARCH the best-selling marketing textbook? Because it's written to your perspective as a student. Authors Churchill and Brown know that for a marketing textbook to be effective, students have to be able to understand it. And they've achieved that time and again. This edition is packed with the features that made it a best-seller in the first place, from study tools to updated content to an easy-to-read writing style. Plus, in this volume you'll learn more about how experts gather data and how to use it yourself to turn greater profits.