The New Integrated Direct Marketing
Authors
Parameters
Categories
More about the book
The author makes the case for direct marketing progressively dominating all marketing communications, not in terms of execution, but in attitude of mind and overall strategic viewpoint.
Book purchase
The New Integrated Direct Marketing, Mike Berry
- Missing dustjacket
- Language
- Released
- 1998
- Book condition
- Damaged
- Price
- €0.52
Payment methods
- Title
- The New Integrated Direct Marketing
- Language
- English
- Authors
- Mike Berry
- Publisher
- Gower Publishing, Ltd.
- Released
- 1998
- Format
- Hardcover
- ISBN10
- 0566079607
- ISBN13
- 9780566079603
- Category
- Marketing and PR
- Description
- The author makes the case for direct marketing progressively dominating all marketing communications, not in terms of execution, but in attitude of mind and overall strategic viewpoint.