Handbook of Marketing Scales
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Handbook of Marketing Scales, William O. Bearden, Mary F. Mobley, Richard G. Netemeyer
- Language
- Released
- 1993
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- Title
- Handbook of Marketing Scales
- Language
- English
- Authors
- William O. Bearden, Mary F. Mobley, Richard G. Netemeyer
- Publisher
- Sage Publications
- Released
- 1993
- Format
- Hardcover with dust jacket
- ISBN10
- 0803951558
- ISBN13
- 9780803951556
- Category
- Business and Economics, Textbooks, Marketing and PR