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Covering all aspects of contemporary campaigning, the eighth edition of this insightful, theory-grounded, and reader-friendly text provides students with a realistic understanding of the strategic and tactical communication practices that contemporary politicians-from the local to the national levels-utilize in their campaigns.
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Political Campaign Communication, Judith S. Trent, Robert V. Friedenberg, Robert E. Denton
- Language
- Released
- 2015
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- (Paperback)
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