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Has the Nudge Unit Given you a Gentle Push in the Right Direction? Adding just one sentence to a tax reminder brought in millions in extra revenue, Prompting people to become organ donors while paying for their car tax added an extra 100/000 donors to the register, Refocusing the questions asked at the job centre helped an extra 10% of people off benefits and back to work.
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Inside the Nudge Unit, David S. Halpern
- Language
- Released
- 2015
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- (Hardcover with dust jacket)
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- Title
- Inside the Nudge Unit
- Language
- English
- Authors
- David S. Halpern
- Released
- 2015
- Format
- Hardcover with dust jacket
- ISBN10
- 0753556537
- ISBN13
- 9780753556535
- Category
- Motivation and Self-help, Psychology
- Description
- Has the Nudge Unit Given you a Gentle Push in the Right Direction? Adding just one sentence to a tax reminder brought in millions in extra revenue, Prompting people to become organ donors while paying for their car tax added an extra 100/000 donors to the register, Refocusing the questions asked at the job centre helped an extra 10% of people off benefits and back to work.