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An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the bestselling author of Googled
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Frenemies, Ken Auletta
- Language
- Released
- 2018
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Frenemies
- Language
- English
- Authors
- Ken Auletta
- Publisher
- HarperCollins Publishers
- Released
- 2018
- Format
- Paperback
- ISBN10
- 0008296995
- ISBN13
- 9780008296995
- Category
- Business and Economics
- Description
- An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the bestselling author of Googled