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Parameters
- Pages
- 368 pages
- Reading time
- 13 hours
More about the book
Exploring the transformative shifts in the $2 trillion global advertising and marketing industry, this book offers insights from its most influential figures. The author, renowned for their previous work "Googled," delves into the challenges and opportunities faced by key players in a rapidly evolving landscape, providing a deep and personal perspective on the industry's future.
Book purchase
Frenemies, Ken Auletta
- Language
- Released
- 2019
- product-detail.submit-box.info.binding
- (Paperback)
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