Marketing Communications
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This fifth edition of an introductory marketing textbook covers topics such as marketing communications, strategies and planning, disciplines and applications and marketing communications for special audiences.
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Marketing Communications, Chris Fill
- Language
- Released
- 2009
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- Title
- Marketing Communications
- Language
- English
- Authors
- Chris Fill
- Publisher
- Pearson Education
- Released
- 2009
- ISBN10
- 0273717227
- ISBN13
- 9780273717225
- Category
- Business and Economics, Marketing and PR
- Description
- This fifth edition of an introductory marketing textbook covers topics such as marketing communications, strategies and planning, disciplines and applications and marketing communications for special audiences.