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More about the book
Linked to an online resource centre and instructor's DVD, this textbook introduces the basic principles of marketing. It includes numerous contemporary case studies, chapter summaries and review questions.
Book purchase
Marketing, Paul Baines, Chris Fill
- Unrelated signature
- Language
- Released
- 2014
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- (Paperback),
- Book condition
- Damaged
- Price
- €10.28
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