Marketing
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Linked to an online resource centre and instructor's DVD, this textbook introduces the basic principles of marketing. It includes numerous contemporary case studies, chapter summaries and review questions.
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Marketing, Paul Baines, Chris Fill, Kelly Page
- Language
- Released
- 2008
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- Title
- Marketing
- Language
- English
- Authors
- Paul Baines, Chris Fill, Kelly Page
- Publisher
- Oxford University Press
- Released
- 2008
- ISBN10
- 0199290431
- ISBN13
- 9780199290437
- Category
- Business and Economics, Marketing and PR
- Description
- Linked to an online resource centre and instructor's DVD, this textbook introduces the basic principles of marketing. It includes numerous contemporary case studies, chapter summaries and review questions.