Unreasonable Hospitality

More about the book

National Bestseller Essential lessons in hospitality for every business from the former co-owner of a legendary restaurant. At twenty-six, Will Guidara took over a struggling two-star brasserie, and eleven years later, it was named the best restaurant in the world. How did he achieve this transformation? Through radical reinvention, true partnership between the kitchen and dining room, and unforgettable, bespoke hospitality. Guidara’s team created magical experiences, like surprising a family who had never seen snow with a sledding trip in Central Park, and transforming a private dining room into a beach getaway to console a couple with a canceled vacation. His approach to hospitality extended to his team, emphasizing the importance of delivering praise and criticism with intention, and demonstrating that the solution to many business challenges is to give more, not less. He highlights the magic that occurs when every team member thinks like an owner. Today, any business can embrace hospitality, turning ordinary transactions into extraordinary experiences. Featuring captivating stories from his journey alongside industry icons, Guidara inspires us to discover the magic in our work for ourselves, our colleagues, and those we serve.