Parameters
- 328 pages
- 12 hours of reading
More about the book
The book challenges conventional beliefs about strategic success, arguing that fierce competition leads to a "red ocean" of bloody rivalry, while sustainable success is achieved by exploring "blue oceans"—new markets with significant growth potential. Drawing on over 150 strategic analyses spanning more than a century and 50 industries, it offers a systematic approach to making the competition irrelevant. The authors present a revolutionary framework for strategic thinking, demonstrating how to unlock new markets where competition is not a factor. This influential work is highly recommended by numerous leaders as essential reading for managers and business students alike.
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Blue Ocean Strategy. 블루오션전략, Renée Mauborgne, W. Chan Kim
- Language
- Released
- 2005
- product-detail.submit-box.info.binding
- (Hardcover)
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- Title
- Blue Ocean Strategy. 블루오션전략
- Language
- English, Korean
- Authors
- Renée Mauborgne, W. Chan Kim
- Publisher
- Kyobo Mun'go
- Released
- 2005
- Format
- Hardcover
- Pages
- 328
- ISBN10
- 8970856579
- ISBN13
- 9788970856575
- Series
- Tags
- Non-Fiction, Business, Business & Management, Self-Help, Management & HR, Leadership, Entrepreneurship, Strategy
- First published
- 2005
- Original title
- Blue Ocean Strategy
- Rating
- 4 out of 5
- Description
- The book challenges conventional beliefs about strategic success, arguing that fierce competition leads to a "red ocean" of bloody rivalry, while sustainable success is achieved by exploring "blue oceans"—new markets with significant growth potential. Drawing on over 150 strategic analyses spanning more than a century and 50 industries, it offers a systematic approach to making the competition irrelevant. The authors present a revolutionary framework for strategic thinking, demonstrating how to unlock new markets where competition is not a factor. This influential work is highly recommended by numerous leaders as essential reading for managers and business students alike.