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More about the book
This work presents new material on "the five most important mental elements in the positioning process," as well as "six in-depth case studies" on "repositioning"--Book jacket.
Book purchase
The New Positioning, Jack Trout, Steve Rivkin
- Language
- Released
- 1995
- product-detail.submit-box.info.binding
- (Paperback),
- Book condition
- Very Good
- Price
- €2.79
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