More about the book
Using the attributes from real managers and directors who have built successful brands, this book offers a practical program of "workouts" that analyze the fundamental reasons behind the success of brands across a range of business areas. It will help brand managers ensure the healthy life of their brands by focusing on the attitudes, behaviors, and techniques that make sustained brand growth happen.
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The Brandgym, David Taylor
- Language
- Released
- 2003
- product-detail.submit-box.info.binding
- (Hardcover)
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