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A leading business journalist takes us inside a business revolution: the upstart brands taking on the empires that long dominated the trillion-dollar consumer economy.
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Billion Dollar Brand Club, Lawrence Ingrassia
- Language
- Released
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- (Hardcover with dust jacket)
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- Title
- Billion Dollar Brand Club
- Language
- English
- Authors
- Lawrence Ingrassia
- Publisher
- Henry Holt and Company
- Format
- Hardcover with dust jacket
- ISBN10
- 1250313066
- ISBN13
- 9781250313065
- Category
- Motivation and Self-help, Ecology
- Description
- A leading business journalist takes us inside a business revolution: the upstart brands taking on the empires that long dominated the trillion-dollar consumer economy.