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For courses in Small Business Management. This practical, applied text focuses on business planning and the day-to-day issues of running a small business. This text stands out from others through its extensive integration of developing a business plan, and specifically through its integration of Business Plan Pro software (the most popular commercial software package used for business plan development).
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Effective Small Business Management, Thomas Zimmerer, Norman M. Scarborough
- Language
- Released
- 2006
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- Title
- Effective Small Business Management
- Language
- English
- Authors
- Thomas Zimmerer, Norman M. Scarborough
- Publisher
- Prentice Hall
- Publisher
- 2006
- Format
- Hardcover
- ISBN10
- 0131469843
- ISBN13
- 9780131469846
- Category
- Business and Economics
- Description
- For courses in Small Business Management. This practical, applied text focuses on business planning and the day-to-day issues of running a small business. This text stands out from others through its extensive integration of developing a business plan, and specifically through its integration of Business Plan Pro software (the most popular commercial software package used for business plan development).