Bookbot
The book is currently out of stock

Marketing Moves

Parameters

More about the book

The Internet, globalization, and hypercompetition are dramatically reshaping markets and changing the way business is done. This work describes the next transformational imperative for marketing. It calls for a fundamental rethinking of corporate strategy to enable the ongoing creation and delivery of superior value for customers. schovat popis

Book purchase

Marketing Moves, Philip Kotler

Language
Released
2001
We’ll notify you via email once we track it down.

Payment methods