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Marketing Moves
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The Internet, globalization, and hypercompetition are dramatically reshaping markets and changing the way business is done. This work describes the next transformational imperative for marketing. It calls for a fundamental rethinking of corporate strategy to enable the ongoing creation and delivery of superior value for customers. schovat popis
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Marketing Moves, Philip Kotler
- Language
- Released
- 2001
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- Title
- Marketing Moves
- Language
- English
- Authors
- Philip Kotler
- Publisher
- Harvard Business Review Press
- Released
- 2001
- Format
- Hardcover
- ISBN10
- 1578516005
- ISBN13
- 9781578516001
- Category
- Business and Economics
- Description
- The Internet, globalization, and hypercompetition are dramatically reshaping markets and changing the way business is done. This work describes the next transformational imperative for marketing. It calls for a fundamental rethinking of corporate strategy to enable the ongoing creation and delivery of superior value for customers. schovat popis