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Focusing on the intersection of media and advertising, this book explores brand and film integration within the Italian context. It provides insights into how brands are woven into cinematic narratives, highlighting the evolving landscape of branded entertainment and its implications for both filmmakers and marketers. Through detailed analysis, it sheds light on the strategies and effects of this trend in contemporary cinema.
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Branded Entertainment and Cinema, Gloria Dagnino
- Language
- Released
- 2019
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- (Hardcover)
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