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This is part of a series of AMA management briefings which provide concise reports on current trends for professionals. It considers the question of customer satisfaction and customer loyalty, showing how to maximize profitability.
Book purchase
Beyond customer satisfaction to customer loyalty. The key to greater profitability, Keki R. Bhote
- Language
- Released
- 1996,
- Book condition
- Good
- Price
- €2.23
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- Title
- Beyond customer satisfaction to customer loyalty. The key to greater profitability
- Language
- English
- Authors
- Keki R. Bhote
- Publisher
- American Management Association
- Released
- 1996
- ISBN10
- 0814423620
- ISBN13
- 9780814423622
- Category
- Business and Economics
- Description
- This is part of a series of AMA management briefings which provide concise reports on current trends for professionals. It considers the question of customer satisfaction and customer loyalty, showing how to maximize profitability.