Ninja Future

More about the book

Building on the message of his 'New York Times' bestselling 'Ninja Innovation', Gary Shapiro, the CEO of the Consumer Technology Association, casts his eye toward the future, charting how the innovative technologies of today will transform not only the way business is done, but society itself - and how we can use them to remain competitive in a rapidly evolving world. In 'Ninja Future', Gary Shapiro explains the evolving technological landscape, breakthroughs underway now and those we can only envision. New innovations such as self-driving vehicles, blockchain, 5G, the Internet of things and countless others will forever change our current understanding of the economy. They will be eclipsed by a diversity of “new” products consumers will find more alluring and interesting. Shapiro uses case studies to identify companies and countries that are addressing today’s challenges particularly well - and creates lessons from those who have stumbled. Drawing on insights he has gleaned as a martial arts black belt, he shows how businesses can only thrive in today’s turbulent environment by adopting the mindset of “ninjas” and adapting to technological change with greater ease - allowing for the capitalization on opportunities at rapid fire speed. ©2018 Gary Shapiro (P)2018 Harper Collins Publishers