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Focusing on the impact of the Internet on business, this textbook explores how digitalization influences company strategies and management practices. It offers a structured and conceptual framework that helps students and readers grasp the similarities and unique features of various business models, making it an essential resource for understanding the evolving landscape of business in the digital age.
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Digital Business Models, Bernd W. Wirtz
- Language
- Released
- 2020
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- Title
- Digital Business Models
- Subtitle
- Concepts, Models, and the Alphabet Case Study
- Language
- English
- Authors
- Bernd W. Wirtz
- Publisher
- Springer International Publishing
- Released
- 2020
- ISBN10
- 303013007X
- ISBN13
- 9783030130077
- Category
- Business and Economics
- Description
- Focusing on the impact of the Internet on business, this textbook explores how digitalization influences company strategies and management practices. It offers a structured and conceptual framework that helps students and readers grasp the similarities and unique features of various business models, making it an essential resource for understanding the evolving landscape of business in the digital age.