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Looking beyond the usual colonial narrative of the subject, Amanda Earley encourages the reader to think reflectively and critically about overlooked aspects of International Marketing such as power relations, history, ethics, culture and politics.
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A Very Short, Fairly Interesting, Reasonably Cheap Book About... International Marketing, Pete Earley
- Language
- Released
- 2019
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- A Very Short, Fairly Interesting, Reasonably Cheap Book About... International Marketing
- Language
- English
- Authors
- Pete Earley
- Publisher
- SAGE Publications Ltd
- Released
- 2019
- Format
- Paperback
- ISBN10
- 1526456877
- ISBN13
- 9781526456878
- Category
- Business and Economics
- Description
- Looking beyond the usual colonial narrative of the subject, Amanda Earley encourages the reader to think reflectively and critically about overlooked aspects of International Marketing such as power relations, history, ethics, culture and politics.