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Exploring the intersection of leadership and branding, this book delves into how effective leaders shape and influence brand identity. It emphasizes the role of personal leadership styles in creating a strong brand presence and highlights case studies of successful leaders who have transformed their organizations through strategic branding efforts. The text also provides practical insights and frameworks for leaders to enhance their brand impact, making it a valuable resource for anyone looking to understand the dynamics of leadership in the context of branding.
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Sustainable Management, Niels Brabandt
- Language
- Released
- 2019
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- (Hardcover)
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