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Guerrilla Marketing

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  • 304 pages
  • 11 hours of reading

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This work looks into the Colombian government's efforts to demobilize rebel FARC fighters and transform them into the entrepreneurial subjects and consumer citizens. Anthropologist Alexander Fattal shows how the market has become one of the principal grounds on which counterinsurgency warfare is waged in Colombia.--Supplied by publisher.

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Guerrilla Marketing, Alexander L Fattal

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Released
2019
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