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This title was first published in 2002: Retailers who ignore the demographics of their customers do so at their peril. Demographic targeting is the key to success when it comes to modern retailing; this book takes a look at shopping from the perspective of demography as a crucial concept for understanding the modern shopper.
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Demographic Targeting, James A Pooler
- Language
- Released
- 2019
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- (Paperback)
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