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This book uses more than 50 different approaches/concepts, which leads the reader in a very simple method for understanding, establishing, and effectively using an innovative system to provide a significant marketing advantage. Previous books have focused on what to do -- this book focuses on how to do it.
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The Innovation Systems Cycle, Roger Ibbotson, Roger J. Grabowski, James P. Harrington, Carla Nunes
- Language
- Released
- 2019
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- (Paperback)
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