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Using Artificial Intelligence in Marketing

How to Harness AI and Maintain the Competitive Edge

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  • 224 pages
  • 8 hours of reading

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This book offers a strategic framework designed for marketers to effectively and confidently incorporate artificial intelligence into their marketing practices. It emphasizes innovative approaches that enhance marketing strategies, enabling professionals to leverage AI for superior results. The focus is on practical integration techniques that can transform traditional marketing methods into more dynamic and efficient practices.

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Using Artificial Intelligence in Marketing, Katie King

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Released
2019
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(Hardcover)
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