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What the Customer Wants You to Know: How Everybody Needs to Think Differently About Sales

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Explains how to transform the sales process by focusing on a customer's problems, values, and goals, in a guide that also covers how to address pricing concerns while making sales issues relevant to external departments.

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What the Customer Wants You to Know: How Everybody Needs to Think Differently About Sales, Ram Charan

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Released
2007
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(Hardcover)
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3.7
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241 Ratings

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