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Harness the power of social media to predict customer behavior and improve sales Social media is the biggest source of Big Data. Because of this, 90% of Fortune 500 companies are investing in Big Data initiatives that will help them predict consumer behavior to produce better sales results. Written by Dr.
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Social Media Data Mining and Analytics, Gabor Hofer-Szabo, Miklos Redei, Laszlo E. Szabo
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- Released
- 2018
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- (Paperback)
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