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Objectives in Writing A Questionnaire; The Data Collection Media; Planning the Questionnaire; Types of Questions; Data Types; Rating Scales; Behavioural Questions; Attitude and Image Measurement; Writing the Questionnaire; The Look of the Questionnaire; Questionnaire Design Software; Engaging the Respondent Online; Piloting the Questionnaire; Ethical Issues; Social Desirability Bias; International Surveys
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Questionnaire Design, Ian Brace
- Language
- Released
- 2018
- product-detail.submit-box.info.binding
- (Paperback)
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