Marketing & Digital Strategy

More about the book

Technology is creating more data, making our marketing environment more intelligent yet more complex. A digital strategist provides solutions to a company's business problems as they relate to the digital world. You will be responsible for creating marketing plans to improve, for example, a company's performance in search engine results or enhance the delivery of services via its mobile platform. To be able to craft the best solutions to a client's problems in the digital sphere, you will first ask them about their goals. If they can't exactly pinpoint what these are, you will be helping them set it. Once you have helped them identify these goals, you will set the steps that need to be undertaken in order for them to reach those goals