Soft Power Made in China

More about the book

The book delves into the complexities of China's soft power expansion in East Asia, focusing on the challenges posed by both online and offline platforms. It examines how domestic factors influence transnational audiences' reception of Chinese television series, impacting their export potential. Additionally, it highlights the role of Hong Kong and Taiwan as mediators in this soft power landscape, noting that their developing digital media platforms struggle to satisfy the expectations of a global audience.