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International Marketing
Seventeenth Edition: This International Student Edition Is for Use Outside the U.S.
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Parameters
- 662 pages
- 24 hours of reading
More about the book
This edition contains an increase in coverage of technology's impact on the international market arena and a more comprehensive website listing, helping to provide updates to text content in this continually changing field.
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International Marketing, Philip R. Cateora, Mary C. Gilly, John L. Graham, Rao M. Money
- Language
- Released
- 2016
- product-detail.submit-box.info.binding
- (Paperback),
- Book condition
- Good
- Price
- €24.99
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