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Innovation was once a peripheral issue, but is increasingly seen as a key factor in long-term corporate success. This text looks at the subject in an integrated way as core to many management functions.
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Innovation management : context, strategies, systems and processes, Pervaiz K. Ahmed, Charles D. Shepherd
- Language
- Released
- 2010
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- Title
- Innovation management : context, strategies, systems and processes
- Language
- English
- Authors
- Pervaiz K. Ahmed, Charles D. Shepherd
- Publisher
- Prentice Hall : Financial Times
- Publisher
- 2010
- ISBN10
- 0273683764
- ISBN13
- 9780273683766
- Category
- Business and Economics
- Description
- Innovation was once a peripheral issue, but is increasingly seen as a key factor in long-term corporate success. This text looks at the subject in an integrated way as core to many management functions.