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- 224 pages
- 8 hours of reading
More about the book
All too often, quality customer care is rare. Customers, particularly those with concerns and complaints, are viewed as a necessary evil rather than an essential resource without whose constant support businesses cannot survive. The book demonstrates the necessity of: Treating customers as the essential core of every business Being positive about customer problems to protect your customer base and minimise costs Using complaints as market research and as a way of converting complainants into supportersThis book takes a hands-on approach, illustrated by case studies. It highlights the value of good customer care and how it is essential to any successful business.
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One stop customer care, David G. Martin
- Language
- Released
- 1998
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- One stop customer care
- Language
- English
- Authors
- David G. Martin
- Released
- 1998
- Format
- Paperback
- Pages
- 224
- ISBN10
- 186072065x
- ISBN13
- 9781860720659
- Series
- Tags
- Non-Fiction, Business, Business & Management, Marketing & Sales, Management & HR, Marketing and PR, Consumer Behavior
- Description
- All too often, quality customer care is rare. Customers, particularly those with concerns and complaints, are viewed as a necessary evil rather than an essential resource without whose constant support businesses cannot survive. The book demonstrates the necessity of: Treating customers as the essential core of every business Being positive about customer problems to protect your customer base and minimise costs Using complaints as market research and as a way of converting complainants into supportersThis book takes a hands-on approach, illustrated by case studies. It highlights the value of good customer care and how it is essential to any successful business.