The book is currently out of stock
More about the book
This book presents the pleasure phenomenon as the most important factor in individual and socio-cultural development. This study emphasizes the necessity of transformation of marketing in the 21st Century which would shift the focus from seeking pleasure to controlling desires in a way that would benefit self and society.
Book purchase
The Ultimatum of Pleasure, Arsen Dallakyan, Karlen Dallakyan
- Language
- Released
- 2017
- product-detail.submit-box.info.binding
- (Hardcover)
We’ll email you as soon as we track it down.
Payment methods
No one has rated yet.