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A straightforward, non-technical guide to the next major marketing tool Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals.
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Artificial Intelligence for Marketing, Jim Sterne
- Language
- Released
- 2017
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- (Hardcover)
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- Title
- Artificial Intelligence for Marketing
- Language
- English
- Authors
- Jim Sterne
- Publisher
- John Wiley & Sons Inc
- Released
- 2017
- Format
- Hardcover
- ISBN10
- 1119406331
- ISBN13
- 9781119406334
- Category
- Business and Economics
- Description
- A straightforward, non-technical guide to the next major marketing tool Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals.