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More about the book
Links relationship marketing to the traditional market planning models that are used by most marketers today. As globalisation progresses, the need for creating and maintaining off-line and on-line relationships with the companys customers, suppliers, stakeholders and personnel has become increasingly vital in todays business environment.
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Marketing Management. A Relationship Approach., Svend Hollensen
- Language
- Released
- 2015
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- Title
- Marketing Management. A Relationship Approach.
- Language
- English
- Authors
- Svend Hollensen
- Publisher
- Pearson
- Publisher
- 2015
- Format
- Paperback
- ISBN10
- 0273778854
- ISBN13
- 9780273778851
- Collection
- Always learning
- Category
- Business and Economics
- Description
- Links relationship marketing to the traditional market planning models that are used by most marketers today. As globalisation progresses, the need for creating and maintaining off-line and on-line relationships with the companys customers, suppliers, stakeholders and personnel has become increasingly vital in todays business environment.