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Innovation transforms companies and markets. It's the key to solving vexing social problems. And it makes or breaks professional careers. This title offers a fresh approach to demystifying innovation, drawing on stories from the author's research and field work with companies like Procter & Gamble to demystify innovation.
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The Little Black Book of Innovation, With a New Preface, Anthony O. Scott
- Language
- Released
- 2017
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- The Little Black Book of Innovation, With a New Preface
- Language
- English
- Authors
- Anthony O. Scott
- Publisher
- Conta Gromberg Communication
- Released
- 2017
- Format
- Paperback
- ISBN10
- 1633693406
- ISBN13
- 9781633693401
- Category
- Business and Economics
- Description
- Innovation transforms companies and markets. It's the key to solving vexing social problems. And it makes or breaks professional careers. This title offers a fresh approach to demystifying innovation, drawing on stories from the author's research and field work with companies like Procter & Gamble to demystify innovation.