Spellbound

More about the book

Exploring the art of illusion, the book highlights how David Kwong captivates audiences by manipulating perception and memory. It delves into the psychological aspects behind illusion and its connection to leadership, showcasing how figures like Steve Jobs and Warren Buffett utilize similar techniques to influence and inspire. By mastering the ability to command attention and create anticipation, leaders can effectively sway opinions and drive success, revealing the intricate relationship between belief and perception in human behavior.