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UnBranding breaks through the noise of disruption. We live in a transformative time. The digital age has given us unlimited access to information and affected all our traditional business relationships from how we hire and manage, to how we communicate with our current and would-be customers.
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UnBranding, Scott Stratten
- Language
- Released
- 2017
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- Title
- UnBranding
- Language
- English
- Authors
- Scott Stratten
- Publisher
- John Wiley & Sons Inc
- Publisher
- 2017
- Format
- Hardcover
- ISBN10
- 1119417015
- ISBN13
- 9781119417019
- Category
- Business and Economics
- Description
- UnBranding breaks through the noise of disruption. We live in a transformative time. The digital age has given us unlimited access to information and affected all our traditional business relationships from how we hire and manage, to how we communicate with our current and would-be customers.