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Today's sophisticated media landscape offers more tools and platforms, for the savvy marketer than ever before. Media & brand expert Antony Young explores how today's most innovative marketers are meeting the challenge by employing the latest media tools in ways never before seen to grow their brands, and getting unprecedented results.
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Brand Media Strategy, Pat Young
- Language
- Released
- 2016
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Brand Media Strategy
- Language
- English
- Authors
- Pat Young
- Publisher
- Palgrave Macmillan
- Released
- 2016
- Format
- Paperback
- ISBN10
- 1349949752
- ISBN13
- 9781349949755
- Category
- Business and Economics
- Description
- Today's sophisticated media landscape offers more tools and platforms, for the savvy marketer than ever before. Media & brand expert Antony Young explores how today's most innovative marketers are meeting the challenge by employing the latest media tools in ways never before seen to grow their brands, and getting unprecedented results.